On February 28, 2024, BYD (Build Your Dreams) from Shenzhen, China, was honored with the prestigious 2024 German iF Design Award, with its Yangwang U8 receiving recognition in the Automotive category of the product design competition. The iF Design Award, founded in 1954, is held annually by iF Industrie Forum Design, Germany’s oldest industrial design organization.
The independent jury of the iF Design Award consists of 132 renowned design experts from over 20 countries, and the Yangwang U8 ultimately gained the favor of all 132 evaluators. Drawing inspiration from Chinese traditional culture and the universe, the Yangwang U8 showcases BYD’s understanding of design in the “Electric” era through its futuristic and robust exterior, as well as its luxurious interior. The U8 is equipped with BYD’s new technologies, such as the “e-square” four-motor platform, “Cloud Chariot-P” intelligent suspension system, and IP68 waterproof function, providing users with exceptional safety and performance. The iF Design Award selection process is rigorous and highly competitive, with nearly 11,000 entries from 72 countries and regions participating this year.
The overall exterior design of the Yangwang U8 is characterized by simplicity, with excellent proportions that convey a rugged and luxurious feel. The treatment of the waistline and wheel arches shapes a robust structure and sturdy stance, emphasizing the vehicle’s off-road capability. The front design draws inspiration from the “Ding” in Chinese culture, exuding a sense of dignity and solemnity. The “Time Gate” headlights and grille design create a technological feel with their curvaceous lighting surfaces, serving as the design language of the Yangwang brand family and conveying a futuristic style across other BYD models. The clean-cut section of the rear, complemented by the distinctive dot matrix taillights echoing the front, showcases uniqueness, technology, and luxury.
The interior of the Yangwang U8 features a robust and elegant design, creating a luxurious atmosphere combined with a sense of technology. It integrates the beauty of natural aesthetics with the symmetric principles of Oriental tradition, blending numerous innovative technologies to create the grand “Dual Halo Surrounding Cockpit.” Drawing inspiration from waterfalls, the “Starry Curve Screen” is a pioneering three-dimensional screen architecture in the industry. The entire vehicle employs top-quality materials and exquisite craftsmanship, setting a new benchmark for Chinese luxury and highlighting the uniqueness of a million-dollar luxury car. By driving technological innovation through design innovation, the fusion of Oriental aesthetics and technological experience brings a truly unique visual experience.
Inspired by Chinese traditional culture and the universe, the Yangwang U8 combines aesthetics and new technologies, such as the “e-square” four-motor platform, “Cloud Chariot-P” intelligent suspension system, and IP68 waterproof function, to provide users with an exceptional level of safety and performance experience.
The design team behind the Yangwang U8 is a young and pragmatic team. Since the establishment of the brand, they have been committed to the pursuit of design and details, driven by the belief in innovation that propels the future. They tirelessly explore new territories with passion, pioneering spirit, and the determination to create miracles. I believe in the promising future of our team.
In the future, the BYD design team will uphold the concept of “Beyond Excellence, Unprecedented,” continuously challenging themselves and the unknown, and creating even better designs and products to become a leading global automotive brand driving innovation.