Han Tang car owners are both responsible and motivated, and they advocate traditional culture, love China, and pursue quality of life. This time, BYD Han Tang family joined hands with Pantone to combine 2024 annual fashion trends and traditional Chinese art inspiration to reinterpret traditional culture from a modern perspective and jointly release the “2024 Chinese Representative Color” to inject new vitality into Chinese aesthetics.
01 BYD Twilight Violet
BYD Twilight Violet’s color inspiration comes from “Preface to Prince Teng’s Pavilion” written by the writer Wang Bo: “When the water is gone, the cold pond is clear, and the smoke condenses and the mountains are purple at dusk.” It depicts that in the twilight haze where the clouds and smoke condense, the mountain peaks change due to changes in the celestial phenomena. Shows a peaceful purple color. BYD’s Han Tang family and PPG, a leading international paint company, jointly created BYD Twilight Violet, a new car color. While ensuring the hazy color, the texture and contrast are presented three-dimensionally, creating the most perfect purple for users. The purple rhyme is long and far-reaching at a glance.
02 BYD Porcelain White
BYD Porcelain White color is inspired by Xing Kiln white porcelain, one of the official kilns in the Tang Dynasty. Among them, the transparent white porcelain is the most sophisticated in craftsmanship. It is like snow and silver, soft and restrained, creating the purest color and bringing the purest visual experience to users.
03 BYD Elegant Gray
The BYD Elegant Gray color is inspired by the traditional national color – lotus root in autumn. It is warm, calm and refreshing. “Out of the mud but not stained” is people’s first association, which means clarity and nobility. Lotus and lotus root are the symbols of Chinese paintings. One of the common creative themes, it has been sought after for thousands of years not only because of the beauty of the national charm shown by the interaction with water, but also because of the quality it represents.
The Han Tang family adheres to the “New China” design concept and shines in the wave of globalization. As a leading company in the field of new energy vehicles, BYD is actively moving towards the international stage. This time, the Han Tang family and Pantone, the global color authority, jointly released the 2024 Chinese representative colors. Inspired by traditional Chinese art, it shows a new look of Chinese aesthetics. It is a perfect fusion of tradition and modernity, East and West, and injects Chinese aesthetics into new vitality.