On May 11th, the official website of ONVO Ledao Automobile was officially launched, and NIO’s new brand will be officially launched on the evening of May 15th (International Family Day). The brand slogan is “Hejia Joy, Home Rule”.
Li Bin, founder, chairman, and CEO of NIO, stated that from the first day of its establishment, there has been a clear plan: starting from the high-end market, we will accumulate capabilities in technology, supply chain, manufacturing, quality, charging and swapping network, sales, after-sales service, and other aspects, and launch a brand for the mass market at the appropriate time to serve a wider range of users.
This year is the tenth year since NIO was founded. In November 2014, in order to achieve the vision of “Blue Sky Coming”, we founded NIO. Since delivering its first car in 2018, NIO has consistently led the high-end pure electric market of over 300000, providing high-quality products and services to nearly 500000 users.
From the first day of our establishment, we have a clear plan: starting from the high-end market, we will accumulate capabilities in technology, supply chain, manufacturing, quality, charging and swapping network, sales, after-sales service, and other aspects. At the appropriate time, we will launch brands targeting the mass market, serve a wider range of users, and make more contributions to the sustainable future.
At the beginning of 2021, we put this plan into action. After three years of hard work, today, ONVO Road is here to meet everyone.
ONVO originates from On Voyage, symbolizing a beautiful journey; Le Dao, the path of happiness. The brand identity of Ledo is an upward path.
Ledo brand is positioned in the household car market. Every path with family is a path of joy. We hope that Ledao can accompany every family to continue growing, life is thriving, and the journey of life is full of laughter and joy.