On June 26th, Hongmeng Zhixing officially announced that the AITO M9 has exceeded 100000 units in 6 months since its launch, and has become the best-selling model in the Chinese market with a sales volume of over 500000 units. The Xiangjie S9 will also be officially launched in August, and at that time, AITO M9 and Xiangjie S9 will form the “Double 9 Flagships”.
In the sales chart from June 17th to June 23rd, AITO M9 sold 4129 units per week, ranking first in luxury car sales above 500000 yuan. The second ranked Audi A6L sold 3266 units, while the third ranked Mercedes Benz E-Class sold 3052 units.
Officially, the average terminal price of the AITO brand has reached around 400000 yuan, with the average terminal price of the AITO M9 exceeding 550000 yuan. In contrast, the average terminal price of Mercedes Benz has dropped to 440000 yuan, BMW has dropped to 330000 yuan, and Audi has fallen below 300000 yuan. The market competition pattern has quietly changed.
According to a survey sample of new car user profiles conducted by the authoritative organization Jielan Road on the first batch of AITO M9 owners in 15 cities across the country, most users who choose AITO M9 are either purchasing or exchanging, with luxury brands being the main source of purchasing or exchanging, accounting for about 50%.
This data fully demonstrates the strong appeal of AITO M9 in the luxury car market, and the top 5 reasons that prompted them to increase their purchases are: intelligent driving, intelligent cockpit, brand, safety, and comfort.