In November, BYD continued to expand its presence in the European market for new energy passenger vehicles. The BYD ATTO 3 (Yuan PLUS), Dolphin, and Sea Lion were successively launched in the United Kingdom, France, Italy, Spain, and Turkey. The BYD Milan Cathedral Pioneer Store in Italy officially opened for business this month. At the same time, the Sea Lion was selected as a candidate for the 2024 European Car of the Year, and the BYD ATTO 3 (Yuan PLUS) was awarded the Best Small/Compact SUV of the Year in Ireland, further highlighting BYD’s product strength and industry recognition.
Launching in the UK, France, and Italy, the Sea Lion leads the way in green travel.
The highly anticipated BYD Sea Lion officially entered the markets of the United Kingdom, France, and Italy. Thanks to the e-platform 3.0 and iTAC intelligent torque control system, the Sea Lion received excellent performance and stable handling during the media test drives, winning widespread acclaim. Moreover, with its design concept inspired by “marine aesthetics,” the Sea Lion has an appealing and sporty appearance that resonates with European consumers.
In Italy, the BYD Milan Cathedral Pioneer Store opened its doors this month, accompanied by a grand opening ceremony.
It is not only BYD’s first pioneer store in Italy but also the only automotive brand store located on Milan Cathedral Square, further showcasing BYD’s environmentally friendly and innovative new energy vehicle products.
As another model in BYD’s Ocean series, the Dolphin entered the markets of Spain and Italy this month.
As the first model based on BYD’s pure electric platform e-platform 3.0, the Dolphin features a compact and agile body design with a fashionable and unique style. With its outstanding performance in seating space, driving range, and intelligent cabin system, the Dolphin has gained high recognition from consumers and the media.
BYD ATTO 3 (Yuan PLUS) continues to shine in Europe and Asia.
BYD released the BYD ATTO 3 (Yuan PLUS) in Turkey this month and held a media test drive event. Major media outlets highly praised the performance of this vehicle, praising its agile and smooth driving experience, as well as its excellent safety features and remarkable range.
In addition, the BYD ATTO 3 (Yuan PLUS) also received the highest certification in the Irish automotive industry, being named the Best Small/Compact SUV of the Year in Ireland’s annual car model selection. It has become a highly anticipated model throughout Ireland and injects new momentum into BYD’s development in Europe.
As a global leader in new energy vehicles, BYD reached the milestone of producing its 6 millionth new energy vehicle on November 24. Currently, BYD’s new energy passenger vehicle business in Europe covers 19 countries and regions, with over 170 sales outlets. In the future, BYD will continue to enrich its product lineup of new energy passenger vehicles in Europe, and work together with local high-quality partners to provide consumers with high-quality products and service experiences, promoting local green development. BYD’s European expansion has been fruitful, making positive contributions to sustainable transportation and environmentally friendly travel.
