SU7 release
Xiaomi launched its first car, the SU7, on Thursday (March 28) local time. Its price is significantly lower than that of the Tesla Model 3.
CEO Lei Jun stated that the standard version is priced at 215,900 yuan (approximately $30,408), and acknowledged that this would result in selling each vehicle at a loss, while the starting price of Tesla’s Model 3 is 245,900 yuan.
Meanwhile, Lei Jun also mentioned that the prices for the Pro and Max versions are 245,900 yuan and 299,900 yuan respectively.
According to a post on Xiaomi’s official Weibo account, after the Xiaomi Car launch event, the number of pre-orders for the Xiaomi SU7 surpassed 10,000 within 4 minutes, 20,000 within 7 minutes, and reached 50,000 units within 27 minutes of its release.
A Car looks like Porsche
The Xiaomi SU7 in terms of performance is on par with Porsche. It is equipped with Xiaomi’s latest self-developed electric motor and control system, delivering exceptional power and acceleration capabilities. According to data, the SU7 achieves a 0-100 km/h (0-62 mph) acceleration in just 2.78 seconds and reaches a top speed of 265 km/h (165 mph). Such performance surpasses that of certain Porsche models. Additionally, the SU7 demonstrates excellent performance in low-temperature environments, ensuring driving stability even under extreme conditions.
The overall shape of the newly unveiled SU7 remains identical to the previously exposed model, but the color has changed from silver to sky blue, giving it a completely different texture. The car maintains a low profile with abundant supercar elements. According to the manufacturer, the vehicle boasts a drag coefficient of only 0.195CD, putting it on par with renowned brands like Ferrari and Porsche. The front fascia bears similarities to McLaren, especially with its dual-layer elliptical headlights that exude an exquisite charm. The Xiaomi logo on the hood appears particularly delicate. On the side, the lines remain sleek and almost synchronous with Porsche’s Taycan. If you don’t look closely, it’s hard to distinguish between the two models. Additionally, a wheelbase exceeding 3 meters not only enhances the visual length but also ensures ample interior space.
Indeed, as a more affordable alternative to Porsche, the Xiaomi SU7 undoubtedly offers a more budget-friendly price tag. This allows more consumers to enjoy a high-performance and luxurious driving experience. While the brand’s recognition and reputation may require time to accumulate, Xiaomi’s automotive division leverages its strength and innovation in the field of smart technology. It is believed that they will gradually earn recognition and favor from consumers.